Your primary goal can be achieved by targeted advertising is Facebook. If you are not sure where to start, start from Facebook like. You can target the people whatever the way you like, local, regional, country or international. You can place different type of ads, which are boost page post, Page like, promote your website, app install and give ad for gifts.
You advertise in Google which is a no 1 search engine in the world. Ad-Words are easier than SEO. Advertise in Google and bring visitor to your website and Sell your product or service. Increase revenue and profit. You can place different type of ads like search network, Display network, promoting Apps and many more.
You can upload videos which explain your product or service which creates awareness about your product. Conduct and record the interviews of the experts and upload in you tube. Record the product review from your satisfied customers and upload which helps greatly to promote your product.
Press Release improves your relation with customers. This makes journalist know about your company which increase the visibility of your company. Release the happening of your company through PR.